Jones is a multi-discipline contractor working in areas such as Civil Engineering, Building Construction and Mechanical Engineering. We were approached to work with them on their re-branding.
The rebrand saw the firm move away from their previous much longer business name to simply Jones. A colour palette that had consisted of thousands of colours thanks to gradients in the previous logo was reduced, making application onto vehicles, banners, hard hats, jackets and other equipment far cheaper and easier than before.
The previous logo was a mix of 3D effects, bevels, shadows and gradients. We retained the basic shape of the letters in the old icon and produced a far more impactful and clear symbol paired with strong, bold typography.