Kings Lodge

Based near Redhill in Surrey, Kings Lodge Centre For Complex Needs provides care for people who have physical or cognitive disabilities. The facility aims to create a homely environment with specialist care that can’t be provided in hospital or a general residential care home.

Actual Studio were appointed to re-design their logo. Our ‘K’ icon concept is built from overlapping, concentric arcs that reflect the care provided for the complex needs of patients at Kings Lodge and also a nod to neurology. The new logo and colour palette provide reassurance of professionalism whilst also appearing friendly and approachable.

This project is featured in the book “Alphabet Logo” by Counter Print.